We are excited to announce that Klaus Sommer Paulsen —  internationally recognized expert in experience design & narrative integration， CEO and Founder of AdventureLAB — will join the WAS at TAAPE 2025 as a keynote speaker. His keynote will dive into narrative-driven immersive experience design and how it empowers innovation in branding, culture, and tourism.

 

Mr. Klaus has dedicated his career to bridging storytelling and experience design — combining narrative building, the experience economy, creative development & cutting-edge technology to craft powerful themed and branded experiences.

Through AdventureLAB, he has led groundbreaking international projects for theme parks, museums, exhibitions, and more. A standout case is his collaboration with  Enchanted Kingdom (Philippines), showcasing how narrative-driven design can be successfully applied in real-world operations.

 

Don’t miss this opportunity! We warmly invite all industry professionals to join us at TAAPE 2025 for the WAS and be inspired by Klaus Sommer Paulsen’s visionary keynote.