The ATRAX – Attractions, Recreation, and Park Industry Exhbition, taking place from 15–17 January 2026 at the Istanbul Expo Center, stands out as the region’s largest and most comprehensive trade platform in its field. Bringing together buyers and investors from Europe, the Middle East, the Balkans, the Gulf, and the Caucasus, ATRAX annually gathers the attractions, park, recreation, sports, pool, spa, and landscaping sectors under one roof, fostering international collaborations.

 

This year, the BLOOM ARENA has been established as a thematic event area where industry-shaping ideas will be shared under the motto: “Where Ideas Bloom, Trade Grows.” Reinforcing ATRAX 2026’s theme, “Not Just Amusement Areas, But Future Planning,” BLOOM ARENA will highlight not only today’s projects but also the cities of tomorrow and the vision for happiness of future generations. With its thematic halls AQUAFUN and OUTDES, the exhibition aims to present landscape architects with innovative products and solutions for parks, gardens, pools, attractions, sports, and social areas.

 

Two Stages, Parallel Sessions

At BLOOM ARENA, the program will run across two stages with simultaneous sessions. Expert speakers will address topics closely related to the attractions, recreation, landscaping, sports, and water leisure sectors.

 

READ MORE >>