According to the official press release from The Pinkfong Company, the brand is continuously strengthening its Location-Based Entertainment (LBE) strategy in Southeast Asia , leveraging core IPs such as Baby Shark to expand family entertainment experiences across multiple formats and cities, accelerating the commercialization of its IP ecosystem.

 

Currently, Pinkfong is expanding across Southeast Asia with mall-based interactive roadshows in Indonesia，the licensed musical Baby Shark Live: The Hidden Treasure in Thailand, and water park & immersive family experiences in Singapore. It is also extending into the Baby Shark Kids Café  and other offline consumer spaces.

The model combines “IP content + physical spaces + interactive experiences”, turning IP into scalable family entertainment formats across retail, live shows, and immersive venues.

 

Pinkfong’s continued expansion reflects a broader shift in Southeast Asia’s LBE sector from single-point attractions to an IP-driven content ecosystem . As this model accelerates across the region, demand for IP licensing, indoor interactive attractions, immersive experience systems, and mall-based entertainment upgrades is expected to grow significantly. , driving the next phase of expansion in the FEC and family entertainment industry.

 

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