TAAPE Attraction Case | Sunway Lagoon: Continuous Renewal as a Blueprint for Multi-Zone Amusement Operations

 

What makes long-lasting amusement parks competitive?

 

-Malaysia’s iconic integrated destination Sunway Lagoon sets a prime example for Southeast Asian park operators. It unites a water park, thrill amusement zone, wildlife park, X Park and Scream Park within one site to deliver diversified experiences for all visitor groups across ASEAN.

 

-Operated by Sunway Group, the park continues to invest in attraction upgrades to retain market appeal. In June 2026, it refreshed its famous Scream Park, launching the immersive walk-through experience The (Not-So) Wonderful Wizard of Oz. The new haunted house strengthens night tourism and seasonal event capacity, offering valuable reference for existing park renovation projects.

   

 

Industry Insight: Park Upgrades Fuel Growing Market Demand

-As operators seek to refresh attractions, boost repeat visits and extend operating hours across Southeast Asia, demand for new amusement solutions keeps rising:

(1) Water slides, wave systems & aquatic park equipment

(2) Outdoor thrill rides, adventure & family attractions

(3) Immersive haunted houses and narrative-themed experiences

(4) Theming design, landscape and special effect solutions

(5) Complete FEC & indoor family entertainment packages

 

 

Discover New Business Opportunities at TAAPE 2026

-TAAPE 2026 links global suppliers, park operators, developers and entertainment solution providers to unlock the booming amusement market across Southeast Asia.

 

Date: 29–31 October 2026

Venue: IMPACT Exhibition & Convention Center, Bangkok, Thailand

More info: info8@grandeurhk.com

 

Join TAAPE 2026 and connect with players shaping the future of amusement attractions!