TAAPE Attraction Case | Sunway Lagoon: Continuous Renewal as a Blueprint for Multi-Zone Amusement Operations 

What makes long-lasting amusement parks competitive? 

Malaysia’s iconic integrated destination Sunway Theme Parks sets a prime example for Southeast Asian park operators. It unites a water park, thrill amusement zone, wildlife park, X Park and Scream Park within one site to deliver diversified experiences for all visitor groups across ASEAN.
Operated by Sunway Group, the park continues to invest in attraction upgrades to retain market appeal. In June 2026, it refreshed its famous Scream Park, launching the immersive walk-through experience The (Not-So) Wonderful Wizard of Oz. The new haunted house strengthens night tourism and seasonal event capacity, offering valuable reference for existing park renovation projects.

Industry Insight: Park Upgrades Fuel Growing Market Demand
As operators seek to refresh attractions, boost repeat visits and extend operating hours across Southeast Asia, demand for new amusement solutions keeps rising:
·  Water slides, wave systems & aquatic park equipment
·  Outdoor thrill rides, adventure & family attractions
·  Immersive haunted houses and narrative-themed experiences
·  Theming design, landscape and special effect solutions
·  Complete FEC & indoor family entertainment packages

Discover New Business Opportunities at TAAPE 2026
TAAPE 2026 links global suppliers, park operators, developers and entertainment solution providers to unlock the booming amusement market across Southeast Asia.

TAAPE-Thailand(Bangkok) Amusement & Attraction Parks Expo
Time: 29–31 October 2026
Venue: IMPACT Exhibition & Convention Center, Bangkok, Thailand
More info: info8@grandeurhk.com

Join TAAPE 2026 and connect with players shaping the future of amusement attractions