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Thailand Tourism Market Insight Q2 2026: Tourism Recovery Drives Experience - Based Entertainment Growth
05
08
2026
Thailand's tourism market continues to demonstrate strong recovery momentum in Q2 2026. According to the Ministry of Tourism and Sports, Thailand welcomed approximately 9.3 million international visitors in Q1 2026, with more than 2.3 million visitors recorded in both April and May 2026, reflecting sustained tourism recovery and strong market potential.
 
The Tourism Authority of Thailand  (TAT) continues to promote the transition from volume-driven tourism toward High-Value Tourism, focusing on visitor experience, spending quality, and longer stays.
 
Driven by this trend, tourism destinations are moving from traditional sightseeing models toward experience-based entertainment. Beyond amusement rides and water attractions, immersive experience, IP integration, interactive technology, and smart entertainment solutions are becoming key elements in enhancing visitor engagement and creating new business opportunities.
 
TAAPE 2026 connects global suppliers with operators, investors, and industry professionals to explore new opportunities in the ASEAN entertainment market.
 
TAAPE-Thailand(Bangkok) Amusement & Attraction Parks Expo
Date: 29–31 October 2026
Venue: IMPACT Exhibition & Convention Center, Bangkok
 
Join TAAPE 2026 and explore the future of Southeast Asia's amusement & entertainment industry!