Exhibitor Spotlight | Free Fire Brings Global Gaming & IP Opportunities to TAAPE 2026
Meet Free Fire Community
Free Fire is an immersive battle royale game created for mobile gamers and developed and published globally by Garena, the digital entertainment arm of Singapore-based Sea Limited.
With a global player community across more than 160 markets, Free Fire has built a strong presence across gaming, esports and entertainment.
A Global Esports Ecosystem
Free Fire’s flagship tournament, the Free Fire World Series (FFWS), has achieved major global milestones, including:
• FFWS 2021 Singapore — 5.4 million peak concurrent viewers
• FFWS 2025 Jakarta — Guinness World Record for the Largest Mobile Team-Based Esports Tournament, with 618,778 players participating in official tournaments worldwide
Official Collaboration Opportunities
Free Fire continues to explore partnerships across multiple areas:
• Merchandise Licensing — FMCG, toys, F&B, apparel and consumer electronics
• Esports Sponsorship — Brand integrations across esports events and broadcasts
• Location-Based Entertainment (LBE) — Immersive experiences in theme parks, pop-up activations and offline entertainment venues
• Anime Placement — Product placement opportunities in Free Fire: Daybreak, the upcoming anime co-produced by Garena and KADOKAWA Corporation
Free Fire has also collaborated with global brands including Red Bull, Snickers, Pringles, Burger King, Gillette, Maybelline and Samsung Electronics.
Why Free Fire at TAAPE 2026?
Free Fire continues to explore new ways to engage its global player community both in-game and beyond. The team is open to exploring themed activations and immersive experiences, creating opportunities for new partnerships across the amusement, entertainment and IP industries.
At TAAPE 2026, connect with the Free Fire team and explore creative ways to bring the world of Free Fire into memorable offline experiences.
Time: 29–31 October 2026
Venue: IMPACT Exhibition & Convention Center, Bangkok, Thailand
Booth No.: Q15
Meet Free Fire at TAAPE 2026 and explore new possibilities in gaming, IP and location-based entertainment.
